I find the 437nm Blue lasers to be fairly dim compared to the greens (obviously) of the same strength but in a smoked room, the 40mW Blues are quite mesmerising to the eyes... These new diode lasers are a deeper blue than typical Argon outputs.
The pic I took here of a Prototype Wicked Spyder is 40mW and to be perfectly frank, I felt that any less output would have resulted in a very hard to see beam.
This is how the blue beam looks in a moderately smoked room (using incense)
Here's the same 40mW Blue alongside a 10mW green and a 100mW red in a room with a small fog machine.
Without the fog or smoke... the blue beam (even at 40mW) is simply hard to see unless in total darkness and close to the line of sight. Be aware that 2-10mW blue diode lasers are going to require heavy fog or smoke in order to make out the beam. The dot is peculiar though... and there was a slight tinge of violet to the dot... but this was more visible and obvious as the power consumption drained the batteries.
I'm VERY fond of blue for a laser wavelength... shame I had to return the one I was testing.