In my eyes, a Surefire Beast is like a Louis Vuitton purse.
Regular, maybe high quality purse.. $50-100 MAX (I have a GF to deal with)
a Louis Vuitton purse: $1000+
In real life, who performs better? Sometimes the non Louis Vuitton one.
The people that shell out $1000+ isnt getting that much "better" of a product, but rather the name, and those who are hooked by the fashion industry. A regular 18 year old teenager doesn't NEED a Louis Vuitton purse. None of her friends will rate her in magazines. Average joe doesnt need a light that he can beat michael jackson to hell and back without it flickering. But maybe paris hilton needs something for the cameras. Maybe the firefighters needs something tough. (I still think they should shop our tax dollars wisely. There's always an alternative thats cheaper and maybe up to the par of performance that they need without overkill)
Sure, surefire has some great lights, but the beast IMO is their first attempt at adding a ridiculous pricetag to something that i cant quite see that would justify it over say.. a BarnBurner.
Louis Vuitton had to start somewhere, and did make great quality products that is worth it's pricetag, but somewhere along the lines they tried to see if consumers would pay more than what it's worth, and their experiment proved to be a success.
Ever heard that when apple was founded, the reason they survived was because of the partnership between Steve Jobs and Steve Wozniak? Without the other, Apple never would have been. Steve Wozniak, the "tech" wiz. Steve Jobs, the "marketing" genius/god.
Marketing. Doesn't Surefire have a large and impressive marketing and PR department?
Those who are sound enthusiasts, i wont even bother, but i'll just say one word. "Bose" [SIZE=-1](Buy Other Sound Equipment) [/SIZE]
[SIZE=-1]Sorry about the rant, but heres an article on bose. I wont bother finding any ones on Louis Vuitton.
http://www.firstadopter.com/fa/archives/001749.html#more[/SIZE]