I think it's been posted several times. Not sure where.
The current Aleph line pricing was based on a run of parts in the 200-500 piece quantity. That means our investment is 200 A3 heads, 200 A2 heads, 200 A1 heads, 200 flat tail caps, etc etc. There are some 20+ unique parts to the Aleph line not including the different reflectors, lens, orings and other misc parts. In total the Aleph line probably took some $15K (that's $15,000.00) or more capital investment in the beginning to make the parts when the line was more active.
To do a run of say 10 pieces would drive the price of say the A3 head into the $150-$200 price range and that would not include any anodizing. To run some 50-100 pieces would mean a lower cost, but, possibly risk of not selling enough to recoup the cost to run the parts. Let's look at the 10 piece run at $150.00 each. That means my cost would be $150.00 * 10 or $1,500.00 just to have the parts machined. That money is due or invoiced to me when the parts are made. So, the shoppe out of pocket cost is instantly $1,500.00 to get 10 parts machined. Assuming they are machined correctly and not have to be redone (which happens more often than not) then there is the shipping costs to get them to the anodizers and of course the cost of the anodizing. Again, assuming the anodizing is done correct which again gets screwed up quite a lot the parts would then be made available.
You can say my risk is then $1500.00 + shipping + anodizing cost + any redos. Divide that total cost by 10 pieces and that would be the Shoppes cost. Multiply the shoppes costs by two and you would get the end cost value.
There are many ways to price a product. The simplest would be to double the cost of the part so that the initial cost would be recovered after selling 1/2 the stock and any remaining sales would then be profit. That would mean for the 10 piece run we should sell the head alone for a price tag in the range of $400.00.
The problem with that is that who would buy one at that price and how many would we actually sell. We would have to sell at least 5 to just break even and if we didn't sell at least 5 we would actually have a loss.
To make parts in the $40-$60 price range would require the run to be at least 200 pieces. That's not probable at the moment since demand is at best 10-20 if we made more available at the $30.00 price range. If they were $60.00 I would guess we would sell 1/2 that or 5-10 pieces and if they were priced over $100.00 we would be lucky if we sold 1-2 heads.
None of the above scenarios makes a profit for the people who make them so we have been in this catch 22 situation now for over a year.
We would love to make more, but, we also need to make a profit or at least break even. Since CPF demand doesn't appear to justify the means we are not willing to make that investment and have more parts machined and anodized.
The shoppe is our total livelyhood and income. Like everyone else we have bills, mortage, food and everything else that costs $$$. Without a profit from the shoppe we will have to find other sources to stay alive.
If an interest thread comes along that shows there is enough demand and interest and they would be willing to pay the going prices. Then of course I would have no problem picking up the phone and start calling places to get quotes and get the ball rolling.
Wayne