Not a real brand?!

[Shsesc]

I was at the police supply store looking for a holster for my TK11 and when I handed it to the shop keeper he said, this is an oddball light and no belt holster or pouch would fit it because it's not a real brand. He tried a few and found one, but I didn't want to spend that much. So I ended up just buying a new wallet and leaving without a new holster for my light.

SO my question is... is Fenix a "real" brand? Am I out of line for thinking the shop keeper is just ignorant and doesn't know any better? Maybe he thought Fenix should be spelled Phoenix.