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Thread: Will Fenix become the world's largest and best known Flashlight company?

  1. #1
    Flashaholic* davyro's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    In the U.K Fenix is widely available as is Led Lenser,Surefire on the other hand isn't that popular,i don't know if it's exchange rates but Surefire in the UK are really expensive.Where Fenix & Led Lenser are much cheaper
    than even the lowest spec/priced Surefire.Also Mags are still popular as for 4sevens,nitecore,jetbeam only the people like us who look into flashlights & have an interest in them seem to buy these brands.As for HDS &
    McGizmo you could probs count on your hand the amount of people who've heard of them in the UK,well that might be a little exaggerated but very few have heard of them brands.So for me i'd say Fenix is doing very well
    in the UK.

  2. #2
    Flashaholic* woodrow's Avatar
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    Default Will Fenix become the world's largest and best known Flashlight company?

    I just bought my second TK45 and a new LD15. I started counting all the different Fenix lights I had bought.... PD variants, the T series models, the AAA models, even a D cell model, and I realized that I have bought over 20 different Fenix lights.

    I then realized that this was 7 models or so more than the ammount of SF's I had purchased over the last 20 years, and that most of my SF lights (the other brand I have bought the most lights from) only used 123 batts, not AAA, AA, 123, 18650, and D. I would imagine that this might help Fenix start showing up in big box stores since the batteries they sell are more likely to be AA, AAA, C or D than 123a or 18650.

    Some of the flashlight dealers have mentioned how more and more LE and Military personell are buying Fenix lights.... and I am starting to expect them in the big box stores.

    I was just wondering what all of you thought. Do you also see the possible day where Fenix replaces Mag, Dorcy, Inova etc. as the most displayed light in the big box stores, and do you see them as the soon to be (perhaps they allready are) the most sold lights to internet buyers and enthusiasts?
    Last edited by woodrow; 06-11-2011 at 10:00 PM. Reason: removed a SF comparrison..since I did not want any chance the thread could go there
    "I only smile in the dark...my only comfort is the night gone black..."lyrics from Garbage

  3. #3
    Flashaholic* kj2's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    I think Fenix is getting bigger by the day.
    I already have the Fenix E01,E20,E21,TK11r2,TK21U2,TK35,TK41, and every 1/2 months I order a new Fenix light. Those things are taking my home over

  4. #4

    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    No offence but I disagree ! SureFire may still be leading the market especially they introduce now line of flashlights ! If you compare quality , SureFire is unbeatable with their lifetime warranty , and they are the most innovated company off all ! They started most of the technology, anodizing , L.E.D. , regul;ation , tialcap switch , you name it !
    Runner up may just be the 4Seven with their remarkable value and performance ! Eg : Maelstrom G5 and X7 , the Quark Turbo series ! Even the Preons are great, small yet powerful !
    There are still many company that are superior to Fenix : Pelican, Streamlight, Energizer, Coast, Olight , etc ! To be absolutely frank , flashlights owner of the more superior brand don't show off because they already knew which is better ! I got quite a number flashlights nearly 80++ ! And I know ! No offence intended my friend !

  5. #5
    Flashaholic radioactive_man's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    To answer the thread title: No, not until they get off their asses and make an unholy alliance with a chain of brick and mortar stores. Even if they did this, they would NEVER replace major brands like Maglite because Mags are dirt cheap, but they could probably make a dent in Surefire's market share.

    EDIT: I know about the great Surefire warranty and Fenix can't hold a candle(power) to this, but given the chance I believe that a lot of potential Surefire customers would go for something with a lower price and comparable brightness. If Fenix were more visible to the average consumer, they could accomplish great things.
    Last edited by radioactive_man; 06-12-2011 at 12:56 AM.
    Fenix LD01 (XP-E R2), Fenix LD20 (XR-E Q5), Olight M20S (XP-G R5), Jetbeam RRT-0 (XP-G R5), Maelstrom G5 (XP-G R5), Maelstrom X7 (XM-L T6), Wolf-Eyes Krait (XM-L T6), Mag 4D/6D (incan), Mini Mag 2AA (incan), Photon Proton Pro UV, Mammut Lucido TXlite

  6. #6
    Flashaholic Richub's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    I have 12 Fenix lights, and a few ones 'on the way'.

    In my home town, the police are buying Fenix torches, I heard it from 2 cops I met a few months back.

    I was comparing the TK35 and TK45 in the park nearby, and I heard a car stop, and the doors slam.
    When I looked around I saw 2 cops approaching me. They were curious where that huge amount of light came from.
    They were relaxed, and really amazed of the light those Fenixes put out. They also told me the EDCs of the Dutch police are still Maglites and Magchargers, but a lot of policemen are buying smaller lights to carry personally.

    And Fenix was a highly preferred brand.

    So even in Europe Fenix is making itself known among the police and security officers here.

    And as for the other brands named by tomnAL:
    In Europe, Surefire and 4seven are hardly known, only a few specialist stores in the major cities sell them.
    The average outdoor sport stores here sell Maglites and Fenixes, and a few cheaper brands.
    Last edited by Richub; 06-12-2011 at 01:05 AM.
    Everybody minds about their make-up, while they should be making their minds up.

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  7. #7
    Flashaholic RBR's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Similar in Germany,

    average outdoor shops and the biggest German outdoor web-supplier sell Fenix, Led Lenser and a few cheaper brands, even amazon does so in Germany.

    Big industrial electronics-suppliers use to sell MagLites and Led Lensers and at least one of the two biggest German electronics chain stores sells MagLite and Led Lenser.

    There´s only one semi-industrial supplier i know of that is selling Surefire too but this one is dealing MagLite and Olight as well and watching the German retail prices it will be no big miracle what the mass of customers will purchase if you compare Olight and Surefire just by technical data and capabilities, and costs.

    At least one major tooling company uses to sell flashlights under it´s label that have a significant likeness to Led Lensers.

    Going to any hunting, gun or outdoor shop here, you will have a very hard time to find someone who even ever heard of Surefire, Zebralight or 4Sevens.

    So here in Germany i would say that Fenix is #3 behind MagLite and Led Lenser, the other brands listed above are only very marginal.

    And please don´t take this following as my personal opinion :

    "Made in USA" does generally not have the very best image here at our end.

    Cheers

    RBR
    Last edited by RBR; 06-12-2011 at 03:52 AM. Reason: Refined term

  8. #8
    Flashaholic* Zeruel's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Uh oh.

  9. #9
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Outside of the CPF world no one has ever heard of 4sevens. Surefire is in some stores and I'm sure Fenix wouldn't have any problem doing this as well.

    Regarding lifetime warranty...many of the plastic lights have lifetime warranty. It's no big deal. If you charge a lot for a tube with a bulb/led in the end it's easy to afford to offer a lifetime warranty.

    I'd never heard of Maglite until I came to CPF but then again I didn't buy flashlights or go to Walmart so I didn't know they were all over the place.

    Fenix may become the largest presence outside of US military contracts at some point. It's certainly possible.

  10. #10
    Flashaholic HighLumens's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Here in Italy I saw Surefires and Fenix's sold in guns shops, both in large and small provincial cities. Sometimes small markets have Maglites (2AA and the Solitaire mostly).

    I don't know if Fenix products are or will become better than Surefires, but I think they may become more popular and know to common people.

    As far as LEO usage I was sure they preferred a simple two stage clicky switch (the SF one) in stressful situation, so they don't have to give too much attention to the flashlight. Isn' t it true?
    LiteFlux LF2XT Q4 NAT [faulty...]; Preon Stealth Black

  11. #11
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Don't think so. The only way to sell through the largest US retailers is to provide them with huge quantities of goods at $0.29 each to which they add an insane mark up.
    And next year a "negotiator" from said retailers will bully you with "our customers like to buy flashlights at $4.99 so you have to reduce your price to $0.15 or you're out of business"

    Nap.
    Last edited by Napalm; 06-12-2011 at 03:49 AM.

  12. #12

    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    It's like the cpf version of 6 degrees of separation/kevin bacon game- we can get from any topic to S.F. bashing in 6 posts or less!





    e: Will Fenix become the world's largest and best known Flashlight company?
    Biggest flashlight company only? ONe day we'll be driving Feinx cars with headlights that blink out morse code messages. I for one welcome the Fenix takeover.

  13. #13
    Flashaholic RBR's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?




    As far as LEO usage I was sure they preferred a simple two stage clicky switch (the SF one) in stressful situation, so they don't have to give too much attention to the flashlight. Isn' t it true?


    Hmmm, not sure.

    Pre-setting the head of a Fenix you will have the choice of two basic output levels as well when switching on :

    Turbo mode or Low mode, without clicking through a menu. Switching between these two basic modes will just need to slightly twist the head of the light.

    Cheers

    RBR

  14. #14
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    What is your definition of "largest"? Most factories? Units produced? Most units sold?

    What is your definition of "best known"? Most advertisements? Most word-of-mouth references?
    Last edited by shane45_1911; 06-12-2011 at 12:36 PM.

  15. #15
    parnass's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Fenix has the quality to sell flashlights in big box stores in the USA. What they need is a USA-based repair facility and a good sales and marketing staff network.

    You can buy a Chinese-made Energizer light in a big box store. If it fails you don't have to send it to China for repair or replacement.
    Retired engineer, author. Running Linux.

  16. #16

    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Tricky question... being largest and best known obviously isn't the same as being reputable and trusted by customers

    They first appeared here (Serbia) 2 yrs ago through their official distributor, a local electronic component supplier, and with shy advertising (aimed mainly at hunters and outdoorsmen) took over the biggest part of the quality LED flashlight market, followed by brands like NexTorch and JetBeam. Their prices are rather high, compared with the rest of the world.

    What I'd really like to see is more brands on our local market, more competitiveness and better customer service/lower prices as a result

    Cheers,
    tam

  17. #17

    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    I wonder if Fenix *wants* to be that big? Small with attention to detail and listening to your customers may be better in the long run.

    I have TK41 and when I received it, I was astonished at the workmanship.

  18. #18
    Flashaholic HighLumens's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Thanks for the answer RBR
    LiteFlux LF2XT Q4 NAT [faulty...]; Preon Stealth Black

  19. #19
    Flashaholic* CarpentryHero's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    I hope they don't sell there souls to a big chain. I'd prefer to see Fenix lights in more camping and hunting stores. Theyd be less likely to lose quality if they had to pump up the quantity made.
    I'm all for them growing, but steadily and with out losing the quality they currently have. I have 3 Fenix, and if they were more readily available I'd own more I used to have 6 fenix lights but I traded some. I'm glad there makin D cell lights but an $80-$120 D cell flashlight will sit on a shelf far long than a $30 maglite.
    Not enough people buy nice, they'd rather buy twice (or more)
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  20. #20
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    I think they have good potential to became one of the world's largest flashlight manufacturer. But to became the best known, you need a lot of years of intensive (and expensive) marketing.

  21. #21
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    If they can cut their prices in half, maybe. Nearly every post asking for flashlight recommendations limits their spending to $50, and that's people who are specifically looking for a high quality light and have made the effort to find and register for CPF. Most people will never even consider a light that costs more than $30.

  22. #22
    Flashaholic* srfreddy's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    They will also most likely have to cut costs, like switching to plastic lenses, 2 modes, and XRE's.

  23. #23

    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Quote Originally Posted by RBR View Post



    As far as LEO usage I was sure they preferred a simple two stage clicky switch (the SF one) in stressful situation, so they don't have to give too much attention to the flashlight. Isn' t it true?


    Hmmm, not sure.

    Pre-setting the head of a Fenix you will have the choice of two basic output levels as well when switching on :

    Turbo mode or Low mode, without clicking through a menu. Switching between these two basic modes will just need to slightly twist the head of the light.

    Cheers

    RBR
    For a "tactical" light, you'd want the maximum output to be available at all times, eg if you accidentally left the light loosened for low when you were in a rush, then you find yourself in a pickle later in the day and quickly draw out the light and your weapon and find out it's on low......This can be done with the SF 2 stage switch where you press lightly for low, and hard for high.

    IMO the average person won't be bothered doing the extra 5minutes of research for a brighter light, so they just get a maglight from their local store.

  24. #24

    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    ......
    Last edited by beerwax; 07-04-2011 at 03:37 PM.

  25. #25
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Not if they don't improve their product.
    Why doesn't Fenix have five output modes? OP refectors?
    The TK60 is effectively a 2.5 mode with alkalines (depending if the extension is attached)
    Fenix should start moving to more neutral outputs [maybe Cree with have an outdoor-white, reduced CRI for enhanced output, xm-l]
    By 2015 high CRI + neutral + high output will be the standard, someone should lead the way.
    6.5K diving light, 5K cool-white, 4K neutral-white, 3K warm-white, 2.7K extra warm-white

  26. #26
    Flashaholic* srfreddy's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Quote Originally Posted by MichaelW View Post
    Not if they don't improve their product.
    Why doesn't Fenix have five output modes? OP refectors?
    The TK60 is effectively a 2.5 mode with alkalines (depending if the extension is attached)
    Fenix should start moving to more neutral outputs [maybe Cree with have an outdoor-white, reduced CRI for enhanced output, xm-l]
    By 2015 high CRI + neutral + high output will be the standard, someone should lead the way.
    Their LD25 and LD40 use neutral emmiters, and they made neutral E21's.

  27. #27
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    I wonder what would happen if they were able to open a US manufacturing and repair facility? They would probably be even bigger in the US than they are now if 4-Sevens didn't decide to jump ship and start his own company. I don't know why they even let him continue to sell Fenix lights.

    They had a lull for a while I think at Fenix, but I still love all my Fenix lights, starting with the Simple P1 and my latest the TK-35. I think they have some good people there now. They target the general market as much as possible, so there is room for more specialized lights, but they still deliver great value for your flashlight dollar. They have staying power, the others seem to last 2-3 years and then they are gone.

    It's a big world out there, even without North America, they could become a very big name. There have been a few bigger companies in Europe sold recently, and I would not be surprised if competition with Fenix had something to do with it. My TK11s are still great lights, but not everyone loves the 18650 cell as much as I do.

    So I don't know if they will become the largest and best known; I actually hope not, I prefer the smaller innovative companies that can stay connected to their customer base. I'm sure they will grow though; as soon as they find the right people to make it happen.
    Last edited by StandardBattery; 06-14-2011 at 04:26 PM. Reason: TK11 rather than TK12

  28. #28
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Considering the fastest growing markets are in asia, there may be a flashlight maker with the world's highest total sales volume and we may not even know about them. For some perspective, the average Chinese TV show averages 3-4X more viewers than the Super Bowl, which is the most viewed event in NA. Same goes for the South American market. There are already many very popular brands all around the world that many of us have never heard of. It would be very difficult to calculate "world's best known." Maybe the best known brand in NA, Europe, Asia, etc, would be easier to figure out.
    Keep it simple.

  29. #29
    Administrator Norm's Avatar
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    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    Moved
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  30. #30

    Default Re: Will Fenix become the world's largest and best known Flashlight company?

    I had to have the fenix tk30 plenty of light for me and well built but I still support american made that's why I have more of surefire lights I like having warranty close by

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