Will Fenix become the world's largest and best known Flashlight company?

davyro

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In the U.K Fenix is widely available as is Led Lenser,Surefire on the other hand isn't that popular,i don't know if it's exchange rates but Surefire in the UK are really expensive.Where Fenix & Led Lenser are much cheaper
than even the lowest spec/priced Surefire.Also Mags are still popular as for 4sevens,nitecore,jetbeam only the people like us who look into flashlights & have an interest in them seem to buy these brands.As for HDS &
McGizmo you could probs count on your hand the amount of people who've heard of them in the UK,well that might be a little exaggerated but very few have heard of them brands.So for me i'd say Fenix is doing very well
in the UK.:huh:
 

woodrow

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I just bought my second TK45 and a new LD15. I started counting all the different Fenix lights I had bought.... PD variants, the T series models, the AAA models, even a D cell model, and I realized that I have bought over 20 different Fenix lights.

I then realized that this was 7 models or so more than the ammount of SF's I had purchased over the last 20 years, and that most of my SF lights (the other brand I have bought the most lights from) only used 123 batts, not AAA, AA, 123, 18650, and D. I would imagine that this might help Fenix start showing up in big box stores since the batteries they sell are more likely to be AA, AAA, C or D than 123a or 18650.

Some of the flashlight dealers have mentioned how more and more LE and Military personell are buying Fenix lights.... and I am starting to expect them in the big box stores.

I was just wondering what all of you thought. Do you also see the possible day where Fenix replaces Mag, Dorcy, Inova etc. as the most displayed light in the big box stores, and do you see them as the soon to be (perhaps they allready are) the most sold lights to internet buyers and enthusiasts?
 
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kj2

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I think Fenix is getting bigger by the day.
I already have the Fenix E01,E20,E21,TK11r2,TK21U2,TK35,TK41, and every 1/2 months I order a new Fenix light. Those things are taking my home over :)
 

TomnAl

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No offence but I disagree ! SureFire may still be leading the market especially they introduce now line of flashlights ! If you compare quality , SureFire is unbeatable with their lifetime warranty , and they are the most innovated company off all ! They started most of the technology, anodizing , L.E.D. , regul;ation , tialcap switch , you name it !
Runner up may just be the 4Seven with their remarkable value and performance ! Eg : Maelstrom G5 and X7 , the Quark Turbo series ! Even the Preons are great, small yet powerful !
There are still many company that are superior to Fenix : Pelican, Streamlight, Energizer, Coast, Olight , etc ! To be absolutely frank , flashlights owner of the more superior brand don't show off because they already knew which is better ! I got quite a number flashlights nearly 80++ ! And I know ! No offence intended my friend !
 

radioactive_man

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To answer the thread title: No, not until they get off their asses and make an unholy alliance with a chain of brick and mortar stores. Even if they did this, they would NEVER replace major brands like Maglite because Mags are dirt cheap, but they could probably make a dent in Surefire's market share.

EDIT: I know about the great Surefire warranty and Fenix can't hold a candle(power) to this, but given the chance I believe that a lot of potential Surefire customers would go for something with a lower price and comparable brightness. If Fenix were more visible to the average consumer, they could accomplish great things.
 
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Richub

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I have 12 Fenix lights, and a few ones 'on the way'. ;)

In my home town, the police are buying Fenix torches, I heard it from 2 cops I met a few months back.

I was comparing the TK35 and TK45 in the park nearby, and I heard a car stop, and the doors slam.
When I looked around I saw 2 cops approaching me. They were curious where that huge amount of light came from. ;)
They were relaxed, and really amazed of the light those Fenixes put out. They also told me the EDCs of the Dutch police are still Maglites and Magchargers, but a lot of policemen are buying smaller lights to carry personally.

And Fenix was a highly preferred brand. :)

So even in Europe Fenix is making itself known among the police and security officers here.

And as for the other brands named by tomnAL:
In Europe, Surefire and 4seven are hardly known, only a few specialist stores in the major cities sell them.
The average outdoor sport stores here sell Maglites and Fenixes, and a few cheaper brands.
 
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gcbryan

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Outside of the CPF world no one has ever heard of 4sevens. Surefire is in some stores and I'm sure Fenix wouldn't have any problem doing this as well.

Regarding lifetime warranty...many of the plastic lights have lifetime warranty. It's no big deal. If you charge a lot for a tube with a bulb/led in the end it's easy to afford to offer a lifetime warranty.

I'd never heard of Maglite until I came to CPF but then again I didn't buy flashlights or go to Walmart so I didn't know they were all over the place.

Fenix may become the largest presence outside of US military contracts at some point. It's certainly possible.
 

HighLumens

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Here in Italy I saw Surefires and Fenix's sold in guns shops, both in large and small provincial cities. Sometimes small markets have Maglites (2AA and the Solitaire mostly).

I don't know if Fenix products are or will become better than Surefires, but I think they may become more popular and know to common people.

As far as LEO usage I was sure they preferred a simple two stage clicky switch (the SF one) in stressful situation, so they don't have to give too much attention to the flashlight. Isn' t it true:confused:?
 

Napalm

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Don't think so. The only way to sell through the largest US retailers is to provide them with huge quantities of goods at $0.29 each to which they add an insane mark up.
And next year a "negotiator" from said retailers will bully you with "our customers like to buy flashlights at $4.99 so you have to reduce your price to $0.15 or you're out of business"

Nap.
 
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leon2245

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It's like the cpf version of 6 degrees of separation/kevin bacon game- we can get from any topic to S.F. bashing in 6 posts or less!

:wave:


e: Will Fenix become the world's largest and best known Flashlight company?

Biggest flashlight company only? ONe day we'll be driving Feinx cars with headlights that blink out morse code messages. I for one welcome the Fenix takeover.
 

shane45_1911

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What is your definition of "largest"? Most factories? Units produced? Most units sold?

What is your definition of "best known"? Most advertisements? Most word-of-mouth references?
 
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parnass

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Fenix has the quality to sell flashlights in big box stores in the USA. What they need is a USA-based repair facility and a good sales and marketing staff network.

You can buy a Chinese-made Energizer light in a big box store. If it fails you don't have to send it to China for repair or replacement.
 

tam17

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Tricky question... being largest and best known obviously isn't the same as being reputable and trusted by customers :confused:

They first appeared here (Serbia) 2 yrs ago through their official distributor, a local electronic component supplier, and with shy advertising (aimed mainly at hunters and outdoorsmen) took over the biggest part of the quality LED flashlight market, followed by brands like NexTorch and JetBeam. Their prices are rather high, compared with the rest of the world.

What I'd really like to see is more brands on our local market, more competitiveness and better customer service/lower prices as a result :thumbsup:

Cheers,
tam
 

Siliconti

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I wonder if Fenix *wants* to be that big? Small with attention to detail and listening to your customers may be better in the long run.

I have TK41 and when I received it, I was astonished at the workmanship.
 

CarpentryHero

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I hope they don't sell there souls to a big chain. I'd prefer to see Fenix lights in more camping and hunting stores. Theyd be less likely to lose quality if they had to pump up the quantity made.
I'm all for them growing, but steadily and with out losing the quality they currently have. I have 3 Fenix, and if they were more readily available I'd own more ;) I used to have 6 fenix lights but I traded some. I'm glad there makin D cell lights but an $80-$120 D cell flashlight will sit on a shelf far long than a $30 maglite.
Not enough people buy nice, they'd rather buy twice (or more)
 

jirik_cz

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I think they have good potential to became one of the world's largest flashlight manufacturer. But to became the best known, you need a lot of years of intensive (and expensive) marketing.
 
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