I think the SST-90 behind a 28mm lens is not going to give you a very tight beam. I've been playing with an SST-50 and an XML, and some 30mm aspherics. At the same current, the XML gives a noticably tighter, brighter beam, and if defocussed to the size of the SST-50, a much more uniform beam and slightly better brightness. Of course, the '50 can be driven much harder.
Oddly, they both give noticable spill. I'm thinking this is due to light bouncing of the lens mount before going through the lens. I kind of like it. The lens mount is just a hunk of wood I bored a hole in to hold the lens.
The '90 would give you a big bright beam, not a small super bright beam. Since the surface brightness of the '90 is similar to the '50, you won't get any more brightness out of the same lens, just bigger beam.
How about this for an emitter:
http://www.luminus.com/products/data..._Datasheet.pdf I think it's 4 SST-90 dice in a single package, wired in series. To get a really good beam you'd want a monster aspheric, but a 50mm might give a reasonable beam. Unfortunately, you have even less surface brightness than the '90, so you won't get more brightness with the same lens, just more area.
But I think I saw a 100mm aspheric somewhere....