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Thread: Help me with a banner ad!

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  1. #1
    Flashaholic* archer6817j's Avatar
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    Aug 2010
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    Mountain View, CA
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    Help Help me with a banner ad!

    Hi all,

    So I decided to spend some of my pizza money on a banner ad on CPF. I keep running into situations (GTG's, SHOT Show, emails) that make me realize I've only reached a sliver of the CPF community. Since I'm attempting to do this for a living I really need to get some more lights moving. So, I put my first draft ad below and I'd really like feedback from anyone.

    A few rules:

    1) I will not do an animated ad
    2) I will not have an ad with roll-over functionality
    3) I reserve the right to add to this list, subtract, or change my mind entirely

    I'm okay with the "general" format, but I'd especially like feedback on the copy for the white text. I have 4 lines and want to use them wisely. What should I say about my lights? What appeals to you that needs to be the first thing you want to/should know about my lights? What makes them (in your eyes) different or "worth it." I'd be extra excited to hear from Alpha owners who could speak to what encouraged them to buy a light from me in the first place and/or what their experience has been so far...regarding how I should advertise my lights. I'm not fishing for compliments, I just want to know what the valid selling points are...from the perspective of my customers...or potential customers



    Thanks in advance! CFP rules.

  2. #2
    Flashaholic*
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    Mar 2009
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    USA
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    Default Re: Help me with a banner ad!

    I was introduced to your website/business through your HDS and Surefire Titanium clips. I now have two of your HDS clips and one Surefire clip and love them! I spent some time looking at your site last night and after watching your production video I want to purchase an Alpha. If you get people to your site and they will be hooked. You have a great product, are knowledgeble and passionate about what you are doing. In my opinion your videos highlight this effectively. I think the banner you have above looks good and should help get people to your site. Keep up the great work Jason and best of luck with your business!

  3. #3
    Flashaholic* moeman's Avatar
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    Jan 2003
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    St. Louis, Missouri
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    Default Re: Help me with a banner ad!

    Yes, I hound you though your awesome accessories too. As for an Ad, that is hard! I do like the one you just posted above. Maybe another showing off your clips/accessories? Also, you really should get over on USN. They have deep pockets.... (no offense to anyone I hope, just my experience)
    "They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety." Benjamin Franklin

  4. #4
    Flashaholic sassaquin's Avatar
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    Mar 2011
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    Concord, Massachusetts
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    Default Re: Help me with a banner ad!

    Overall, I like your ad and hopefully it will generate interest.
    Here are my two cents, not that I know what I'm talking about.

    - All capital letters on the four lines of text reads too loud, consider upper/lower case and maybe a font that isn't so plain.
    - Combine the 3rd and 4th line into one - "Custom Built to Order" It says nearly the same thing and saves a line.
    - Advertise "Lifetime Warranty"
    - Advertise "500 Lumens in a Pocket Size Light" -
    - Lumens sell to some, but beam and tint quality is more important to others. Deciding what type of customer/flashaholic you are targeting may help write the copy.

    Good luck!
    Last edited by sassaquin; 03-16-2012 at 06:09 PM.

  5. #5
    Enlightened
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    Oct 2002
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    College Park, MD
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    72

    Default Re: Help me with a banner ad!

    The background's interesting (good interesting) - the background is lightest in the lower right where the lights are.
    The text seems a bit crowded - maybe a somewhat smaller font?
    Granted that customizable is one of the characteristics of your lights, the word could be confusing next to 'built to order' for someone who hasn't read your web site and maybe isn't very 'flashlight savvy.'
    Anyway, some ideas - hope they help!

  6. #6
    Flashaholic* archer6817j's Avatar
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    Default Re: Help me with a banner ad!

    Okay, a revision!

    New...

    Old...

  7. #7
    Flashaholic*
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    Mar 2009
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    USA
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    Default Re: Help me with a banner ad!

    The text in the new version looks good. I would recommend lightening the background so "Prometheus Lights" and your logo stand out a bit more against the dark background on the right side of the banner.

  8. #8

    Default

    The banner's looking good! I first saw it a few days ago (before seeing this thread) and didn't realize you had branded your lights Prometheus, so I was presently surprised when I clicked on it out of curiosity and got to watch a video of you taking about the alphas!

    One piece of advice,to fine tune it, line up the text to be vertically centered in the stripes in the background. They're just a few pixels off right now, but adjusting that would just help it look that much more professional.

    Good decision with getting a banner add, that's a great first step in getting your name out to more CPFers.

    Sent from my mobile device. Please excuse brevity and typos.

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