I found a review with a picture of the bulb sort of disassembled here:
http://www.geek.com/news/crees-next-generation-led-bulb-drops-the-glass-and-the-price-1607981/
Essentially it's just the Philips paddle except in two interlocking pieces instead of one.
Some thoughts:
-Maybe I'll be proven wrong, but I think this is about as cheap as a bulb can be manufactured. There's only about 7-8 parts here.
-I would expect that Cree is making a killing on these. This can't be more than $3 to produce. The margin on the older bulbs was much less.
-Now that the bulb is the same shape as an A19 and doesn't have a heatsink, it's unlikely Cree will have new designs that differ too much.
-This could be good later on, in that now the only thing Cree can do now to improve the design is to change the LEDs and electronics. Future revisions will have to focus on this because they simply can't cut costs anywhere else and they will have to focus on features when the other companies catch up on cost.
-The LEDs on are an essentially flat, blank PCB. Anyone handy with a soldering iron should be able to easily replace these with LEDs that have the efficiency/CCT/CRI of their choice.
-It's not clear right to me whether the old 40/60W bulbs will still be sold, but the old filament tower isn't going away just yet. This new design just isn't scalable to handle the heat of higher power.