Is there an industry standard about how should a bulb being labelled? almost all company say something like "Up to 110 % more light on the road (compared to standard halogen lamps)", are they talking about the same standard lamp? On GE bulbs it says something like this "Up to 120% more light on the road - extent of area illuminated more than 12lx." Is this 12lx the industry standard or it's just GE's enterprise standards?