It's only a six hour drive from my home
Do wish to attend in the future, but AFAIK, it's only for retailers/dealers/media.
Like a lot of the big ones (SHOT etc) it is exactly that (for retailers/dealers/media) but guest tickets are issued by some exhibitors. These are great if you get the opportunity to go for whatever reason. This year was super busy and a really excellent show. I'd have had to fit in something outside show hours as I didn't stop on all four days.