Never heard of these. I did some searching, and they seem to be popular in photography, dope growing, and slowly making their way into off-road,
They're pretty expensive, about 100 bucks a pair for my car (9006 type lamps)...
EDIT:" Found some more info...They were invented by GE lighting, and are only used in the Dodge Viper (in terms of auto apps.)
Here's some specs:
Here's the comparison:
Low beam stock: 9006, 12.8V, 55W, 1000 lumens
Low beam new: HIR2, 12.8V, 55W, 1875 lumens
High beam stock: 9005, 12.8V, 65W, 1700 lumens
High beam new: HIR1, 12.8V, 65W, 2530 lumens
Pretty interesting technology.
Here's a PDF file from G.E.:
HIR .PDF FIle
--dan