Actually thought initially that this might be an EL unit, but at £2.99 that would make it rather cheap for that. And the form factor was rather odd - but I know EL panels can be bent into a cylindrical shape. But it obviously wasn't incandescent, it was cheap, and I was bored. So I bought it.
Turned out when I plugged it in, the brief flicker followed by a cool white light gradually getting brighter for a minute or so, unmistakable. It was a fluorescent tube under that little frosted window.
This appears to be the smallest hot cathode fluorescent tube I've ever seen. Slightly under 2 inches in length. It does flicker a little, but not excessively so. Colour's much like that from a cheap fluorescent lantern. Very high colour temperature.
Driver circuitry's the difinition of simple. 2 capacitors, 4 resistors, one switch and the tube itself. Oh, and a fuse.
Power consumption. My power meter shows the following (after giving it an ample 15 minutes to warm up):
Power (real): 0W
Power (apparent): 8VA
Current: 30mA
PF: 0.1
So, lousy power factor, but it's actually using next to no power. It is obviously using something, but the meter I'm using only has a 1W resolution.
It's not hugely bright - but it's meant to be a nightlight! Is certainly bright enough to see your way around by. Certainly comparable to the "normal" 7W incandescent nightlights I've seen. And being fluorescent it's just that much cooler!
Has been running now for nearly five hours, and it's no more than slightly warm to the touch.
Also has a 1 year warranty.
Will add pics shortly - presently fighting with my server and out of date SSL certificates, can't upload images right now.
EDIT: Fixed the glaringly obvious typo. Somehow I managed to write unrecognisable rather than unmistakable. Oops!
EDIT 2: PICS! Got the server sorted out. Turned out to be a simple problem.