I appreciate that Malkoff and Elzetta focus on keeping it all about the first responder while looking out for the enthusiast too. Trouble is when you build bombproof products, repeat customers can become an issue.
It's a problem for Maglite also who, like SureFire was once geared up for huge outputs from their well equipped factories. Streamlight stayed competitive with the off shore companies by doing the old "if you can't beat 'em join 'em" trick and like Pelican started outsourcing in order to keep prices down while modernizing their products quickly.
It's a problem for Maglite also who, like SureFire was once geared up for huge outputs from their well equipped factories. Streamlight stayed competitive with the off shore companies by doing the old "if you can't beat 'em join 'em" trick and like Pelican started outsourcing in order to keep prices down while modernizing their products quickly.