There is a temperature sensor inside the bulb that causes the LED to dim to prevent overheating. Heatsinking the LED will cause it to maintain maximum brightness, but it will cut into the runtime -- the MagLED uses considerably more power when it is "cool" and running at maximum output.
This part replaces the plastic bulb-holder pedestal, and is made out of aluminum, so it will create a heatsinking pathway for LEDs. It will allow you to have both heatsinking, and the cam focusability. It costs $16 for the first, $10 for each additional. (It will also help the light survive the heat from high power incan mods, so it may be worth buying two if you later decide to do a hotwire mod like ROP)