That watch sells for ~$79 at my local Target store. That Amazon price is a very good deal. I think the only way to beat that price is to take your chances on Ebay, but even then I don't see that watch ending for less than ~$45 on an auction. The inflated B/M price will keep its auction value up around the $45-55 range.
I have no problems buying stuff on Amazon. I play it safe and ONLY buy direct from Amazon, not one of its business partners.
You might want to take a close look at your local Target store, and get your hands on it first before placing a www order. IIRC that watch has a solid bracelet and folded end links, and about a 42mm bezel diameter. (I could be wrong on this... the middle links might be folded steel) It sits pretty flat on the wrist and despite the folded end links, its not as "clangy" as other similarly priced, Asian-origin watches I have seen.