They make Rayovac's too. They have the same specs as Streamlight cells.
The SureFire have the most ability to hold a higher output according to the man himself PK. He would know since he designed them to replace the Duracell that used to come with SureFire lights when this thread was born.
Battery Station are good too, which is why Malkoff and Elzetta sell that brand.
See, back then CR123's were camera batteries. Dr. John Matthews developed flashlights to use them. If I recall correct Tekna did it before John did it. But the Energizer version was for low power cameras where the Duracell was for a camera AND a flash, which sucked up a lot of juice in a hurry. That's why Dr. Matthews chose Duracell over Energizers. They developed the SureFire cell for the M6 and other super battery guzzling lights.