Oddly, the coatings on my McGizmos that came with AR-coated lenses are much more durable, to the point that I can have the coating on the exposed side of the lense and it still doesn't get scratched. I dunno.
Well, I'm known as the coating destroyer, as I have "dustophobia" or in general "dirtophobia" and must always clean my lenses, wheter I should or not. I destroyed the coating on two Clicky lenses already, but I must say for their defense that there is no problem anymore since I don't rub hard anymore, but just wipe away the dust with my pullover. I ordered two sapphire lenses and saw only afterwards that they are coated on both sides too, so acting carefully will still be required.
As for the reflectors, I've tried to clean two ones until know. The one of my M20 Titanium had some dirt on it, which revealed to be greasy. I took a q-tip, the part I cleanes has minor scratches now, I hope I'll get a new one. The other one was from a Peak Caribbean, it had a sort or patina, I cleaned it also with a q-tip, still some patina and scratches of course. I doubt those scratches will affect the beam visibly, but it isn't nice to see of course.
When I got my Maglites, 20 years ago, I didn't know about the sensibility of those things and I cleaned them with a cloth...
I must order new ones one day...