I assumed that several of those companies were related in some way. I'm still not sure if they are different like different brands of soap from the same company, or if they are more like Quentin Tarantino's movies. He starts a new Corporation for each movie. I don't see anything wrong with it. We will probably get to see more variety in the designs they release this way. We will also probably get higher quality lights if each new brand does not have to reinvent the wheel.