With the new products with great design, durablity, UI (hidden modes), moon mode, interchangeable body, and EXCELLENT service. Do you think 47 will be more popular than Surefire in the future?
Durability?
I doubt it. In a constantly changing market where the newest thing will be replaced in a short period of time, and is basically disposable, it's probably a possibility, though.
The majority here may be casual users who aren't dependant on their lights, but in the long run, establishing a reputation for reliability is going to be more key than great customer service, IMO. Bottom line is that our light has to work before the other stuff really matters.
Feature-wise, 4sevens' current lights do have a lot of bases covered, but the best customer service is the one you rarely, if ever, need.
The downside of offering "what people want", the newest and greatest thing consistently over time, AND at an affordable price, is that the new products are relatively untested when they come to market, and inevitably not made of premium components. Something has to give, and with those criteria, what will give is quality and reliability...and with that will go reputation, the approval of more serious users, and(what would concern me most as a maker) repeat sales.
Some people are going to be ok with that, though. At least up to a point. Features do sell lights.
Others will be at a point where the brightness, runtime, and features available market-wide are more than adequate for them, and will have their focus elsewhere. Those people may not be ok with it.
I suppose time will tell...