just to be clear, the command is called 13H and that mean click 12 times in a row and then on the 13th press, keep holding the button down.
While the button is held down the light will start to ramp up, and will finish with a bright flash and then turn off. Now the light is in Factory Default configuration. Any settings you had changed will be erased.
The light should now turn on with a single clic, and off with a single clic.
Can you confirm the Factory Reset worked?
after reaching bright it goes into a rapid flashing mode
rapid flashing is not how Factory Reset ends, the light just turns off after the bright flash.
I dont know why your light is flashing, suggest you try a fully charged battery, and make sure to close the tailcap and head snugly.
Some batteries can be a bit too long, and make it difficult to close the light all the way. The most common "too long" battery is the Vapcel H10 Button Top. The flat top version is shorter, and therefore better.
What battery are you using, and is it fully charged?