It has the typical somewhat bluish color of any flashlight usisg Nichia white LED's.
Do a search on EternaLight: they have a unique niche in the flashlight world, and I'm particularly fond of them.
Long runtime, and many levels of light adjustment are the strong points of the EternaLight. They are great for camping, emergency use, and general use where their flood type beam is found useful. Despite being in production for many years now, there is no other flashlight on the market that has many, or even some, of the features the EternaLight has.
Like 12 levels of dimming, just to name one.
Don't overlook the higher end EternaLights: they are worth the money; although a basic black Ergo 3 does a lot, but certainly not all, of what the more expensive ones do. /ubbthreads/images/graemlins/cool.gif