ElektroLumens
Flashlight Enthusiast
In 1917 National Carbon Company merged with Union Carbide to form The Union Carbide and Carbon Co. and Eveready began using the name "DAYLO". The logo on the battery cap was changed to read "EVEREADY DAYLO". Daylo was never well accepted. The main reason for the non-acceptance was that only Eveready could use Daylo. The public still used the word "flashlight" and all other flashlight making companies called their products "flashlights". The advertising campaign was a success but the name was a dud. The Daylo name was dropped in 1921.
And here is a little advertisement on this flashlight.
Wayne www.elektrolumens.com
And here is a little advertisement on this flashlight.
Wayne www.elektrolumens.com