The watch is very attractive and unique. My concern though is since no backlighting is mentioned, and when you click on the "more information" link it shows the appearance of what you would have at night. Little LEDs with no way of knowing what they are indicating. They need some backlighting.
We'll lock it here and move it to the watches forum. Since it does have a bit to do with LEDs, people can find it here, and then follow it over to watches.