I think I found some errors:
"Dielectric Coatings - are microscopic layers of clear materials which alter the transmission and reflection of light through clear glass. These coatings are used on the reflectors of SoLux bulbs."
I thought those were "dichroic" coatings. A dielectric is an electrical insulator.
Also, their definition of candelas is a little suspect, but I can't put my finger on it:
"Candle Power (Candelas) - Used by lighting designers to calculate the foot-candles illuminating a surface (C.P./distance in feet squared) or Lux illuminating a surface (C.P./distance in meters squared)"