I just spent $100 on Gila "Heat Control window film." "Reduces Heat and Glare... Not your View"
If it works out well, I may have to spend another $100 to finish the rest of the windows. I wonder if it will be worth the cost.
Would it be removable during the winter and then replaceable? It is nice getting that free heat during the winter.
You are basically referring to passive solar. If you don't need the view, white shades can help bring in the light, and give you more privacy, especially in the night. If you like the view, rock on with your window film.
If you want to play with passive solar in the winter, take the film off. It also helps if your floor is ceramic or porcelain tile with the sun shining on it. The tile will retain some of the heat. Even better on concrete floors or brick/stone interior walls. You can also play around with stone decor to help absorb and retain some of the heat. In the winter, you can get drapes that help block window drafts on the side of the house that doesn't get much sunshine, but it is a bandaid for poorly insulated windows.
Be aware, if you try to play with the sunshine for heat with wooden floors, the sun will lighten the wood that is not covered and leave silhouettes when you move furniture or carpets. I would not advise this.
Some other tricks...
If you have the old style windows (like from the 50's), replace them with the more modern windows that have a decent R value. Even storm windows don't make as big of a difference on those old style windows as the newer windows with insulatory value.
If you have a screen door, replace the glass with a screen in the summer, and back to the glass in the winter.
Check in your attic that the insulation was installed correctly, hasn't gotten wet from a leak in the roof, and that the ducts running through your attic are insulated properly. Additionally, check that the bats were cut to the correct dimensions and aren't bunched in because the installers were too lazy to make those last few measurements or cuts. If the house is old enough, it may also have old sawdust and tar paper insulation in the walls. You should replace it with the newer fiberglass insulation... remember that the Kraft paper should face the inside of the house, and make sure not to squish the insulation significantly, as it reduces the R value the more it is compressed. Always wear proper protective gear and respiratory gear, as you don't want fiberglass in your lungs and it is irritating on your skin.
Attics can get very very hot... sometimes the access panel to the attic can cause heat loss in the winter, or heat gain in the summer. It might help to make sure your attic access panel/door is properly insulated, and that the door's support/frame has insulation in the small nooks.
Attic ventilation is another significant factor, but I haven't had significant experience with options to comment.
Getting back to the sun block, one of my vehicles is parked outside most of the year. In the summer one of those $10 reflective windshield shades made a huge improvement to reduce the heat buildup inside. I had to replace it after about 8 years... well worth the $10 cost.