Great advice dispensed above.
Remember that beamshots, or any shot for that matter, will NEVER equal what the human eye sees. The human eye perceives a lot more levels of brightness as well as various shades and nuances in color and gradation.
For example, someone standing in front of a setting sun will come out as a silhouette on film or digital if you expose for the bright sun. If you expose for the face of the person, the background including the setting sun will get blown out. However when viewing this scene with the naked eye, the sun does not get blown out and facial details can be seen as well.
With that in mind, definitely a tripod mounted camera with some type of manual override will due. The self timer trick is also a good idea in minimizing the camera shake from pressing the shutter button.
Having a reference shot or the distance to the "target" indicated and a known light or two as reference will go a long way.
Good luck. Oh, and "white wall" shots are okay for a basic overall impression of the beam profile, but should be included with outdoor beamshots to truly illustrate a light's potential.
For example: An LED on a white wall will look a lot brighter than an incan against the white wall, especially if the white balance is set to auto or daylight. The incan looks much oranger than appears to the naked eye. Now you take that same set of lights and repeat the shots outdoors, all of a sudden that LED does not look as bright as it did from the 5 feet white wall demonstration.
Another tip would be to bracket your exposures until you are able to represent a neutral balance of the hotspot and sipll beam, or better yet include both. Bracketing is the technique of taking at least two more shots of the same scene but at slightly higher and lower exposure values by either opening up or closing down the aperture or increasing or decresing the shutter time.
I love beamshots, especially real world outdoor ones, so keep em coming.