I found some AA's over the holidays, 4 x Rayovac AA for $1 a pack at the Christmas tree store here in the USA, alkalines but I can't complain for 25 cents a cell, parents are always clamoring for batteries and I don't want to give them my pricey rechargeables.
Are they alkaline Rayovacs? If so, which model are they? High energy or the Fusion line?
I was happier than a pig in you know what, when I discovered a small "mom & pop" store here locally that sells Sony alkaline C and D batteries made in Japan. The AA's are made in Indonesia, and carry all the trademarks of normal alkalines made in FDK factories (Gritty surface on both terminals, green washer around negative terminal)
As others have said, make sure they are alkaline cells and not carbon zinc. The carbon zinc cells usually have Heavy Duty somewhere in the name or package. Carbon zinc cells are so cheap because they don't use an exotic materials, but they also don't have near the performance of alkaline cells.