we definitely need to know what cells you are running in order to understand what you are dealing with:
However:
Assuming you are driving the lamps correctly, I can still explain your experience scientifically.
first off. Surefire de-rates their lumens so much, that comparison to other brands is difficult. They state a lumen that you can expect on partially depleted cells.
The P60 is a ~4.8V 1.2A bulb. or about 6W. A SR-9 on RCR123s runs about 7.8V fresh off the charger at about 1.22A, making it about a 9W bulb.
The P61 is about a 4.5V 2.5A bulb, or about an 11.25W bulb. The HO-9 runs about 7.4V fresh off the charger at about 1.55A, which makes it a 11.5W bulb.
It takes 30% difference to notice a difference when dealing with lumens because your eyes are always adjusting for the lighting situation, it takes LARGE Logarithmic increases in output to seem substantial. The difference in Lumens between a P60 and SR-9 in reality is only about 30-50% depending on which cells are involved, resistance, etc, just enough to notice a difference and say, "yea, it's brighter" but not anywhere near enough to blow you away.
The P61 and HO-9 are so close in output that it would be nearly impossible to distinguish a difference with the naked eye anyways. They are within ~20% of each-other output wise when you drive the HO-9 on RCR123s (I assume you are?!?!?) which is not enough to REALLY see, especially when you have a difference in beam shape.