Nichia?

I'm not certain how it's correctly pronounced, but I'll volunteer that my favorite way to mispronounce it is "NEEKH-yah"
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It's a Japanese company, right? If so then it is pretty phonetic:

ni chi a

"i" is pronounced ee as in "knee" and "a" is pronounced ah as in "auto":

nee chee ah

I'm not sure if the accent is on ni or chi.

- Russ
 
Based on the kanji which is used, the reading is

nichi a

pronounced something like nitchy uh

There should be no emphasis or accent on any of the syllables.

Graham
 

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