Up front: I am Phantom Products, and you asked a great question. People who are trying to sell to the military use "tactical" for everything and think that will give them some credibility and therefore sales. But that made me think...how can vehicles and knives and pens and toilet paper ALL be tactical?
What does tactical actually mean? I think a lot of people use it interchangeably with covert, but that is inaccurate. So here is the definition of tactical: Characterized by adroitness, ingenuity, or skill-or- Able to morph for different situations.
The Phantom Warrior TLS (the new flashlight referenced in the ad) IS tactical because it lets a Soldier morph through a variety of situations as the battlefield changes...low signature NVG secure white light, dimmed down for map reading, slightly brighter for walking, infrared for goggles up room clearing, super bright for interrogations or pre/post flight inspections, infrared flashing for signaling help covertly, and ANVIS green for in flight usage or night formation drops....all switchable in seconds, no filters for FOD, and all on one flashlight. You can morph and change your light as the battlefield changes...therefore it is
tactical. And the fact that the light runs on easy to find/inexpensive AA batteries keeps that Soldier functioning on the battlefield at night.
No one else makes a flashlight that has all of these features (and ones I did not mention) in one unit...no one else's light has the approval from Army Aviation and SOSI (Navy/USMC)...add to that we are priced under 100.00 and American Made...that last bit does not add to the tactical part but is just an FYI...
So, when I made the advertisement with that claim, that is how I came to it. Next time I run it, I will try to explain it a bit more so thanks for the question...please feel free to email me if you need any more information!
Victoria