Dunno… Powder Coat is still just paint and it's going to scratch and chip. One thing I can tell you, Powder Coat is a real pain to remove if you want to re-paint. Surefire HA coats and (to me anyway), worn HA is better than scratched and chipped paint.
Powder Coat is applied to a charged surface then heated to cure. The equipment isn't terribly expensive; I have a small setup I purchased from Harbor Freight, I don't remember exactly what it cost, I think it was about $190.00 or something like that.
I've painted a few things with it and been pleased with the result. There's a fair learning curve and the materials are pretty expensive. It's relatively easy to get excellent results because Power Coat will inherently form a smooth surface; it's the way it works.
A year ago I purchased a Takahashi FSQ 106 (a very expensive refractor telescope) that had been badly scratched up while being transported (was in a car accident) at a bargain basement price. I disassembled the scope, sand blasted the tube and Powder Coated it. The scope looks as good now as a factory new piece.
I've painted a few other things including small car parts and a couple of cheap flashlights. All came out quite nice but the flashlights dinged up pretty quickly from rolling around and general handling. Nice stuff, but I don't think it's a good choice for a flashlight unless the commercial painters can get a much harder finish than I was able to. I've tried layering on a heavier coating but then it seems to chip more easily.
As far as I can see, Powder Coat is durable, but it seems to scratch pretty much like any other paint does. Keep in mind though that I'm no expert, I've just played about some with it.
Al