Since most discount online watch stores are not authorized dealers, if you are trying to get a authorized store to match a price they won't. I did buy my IWC from overstock and saved a bunch off retail. I know that they aren't authorized but they are a good company to deal with if there is a problem, they cover the warranty themselves. Be careful with some low ball prices, if it sounds to good to be true it probably is. I wouldn't trust 90% of ebay