Pricing strategy of Arc5 - Long

Alan

Flashlight Enthusiast
Joined
Jan 31, 2001
Messages
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Location
Hong Kong
The whole idea of exchangeable body/power source is COST SAVING to users (without buying multi-lights to fit different situation).

Ok, lets do some simple analysis and compare price/flexiblity/performance between ARC5 and their competitors. Here I'll take Batonlite/Ledda and 3-LED ClipLight/Arc-AAA as combination compare with ARC5

Since nobody has actually seen the real product of ARC-5, I do the comparison based on my understanding and assumption with data I collected in this forum. It could be WRONG if ARC-5 comes out differently in production or I simply made my assumption wrongly.

For 2 AA ARC-5
Brightness
Overdriven 3-LED Batonlite and 4-LED Ledda will match the 5-LEDs ARC-5 if not brighter.

Size
Batonlite should be the same while Ledda should be almost a AA battery longer.

Sturdiness
I supposed they should be in the same class. I also assume that Batonlite will be a bit sturdier.

Special Features
Batonlite has the tailswitch which ARC-5 might be providing in future, at additional cost.

Waterproofness
Both Batonlite and Ledda is storm proof, it might not be able to sustain waterproofness under certain depth like ARC-5

Batteries
Batonlite is using N Cell which cost more than AA cells that Ledda and ARC-5 use.

Price
Batonlite is $30, Ledda is $34, ARC-5 is $60

Let's go to AA/123 pack (I love 123 pack)

Brightness
3-LED clip light should be outshining AA pack and on par of 123 Pack. ARC-AAA will be dimmer than AA pack but a lot smaller

Size
3-LED clip light should be only a tiny bit bigger/shorter than AA pack and a tiny bit longer than 123 pack. ARC-AAA win everybody hands down in this category.

Sturdiness
clip light is very sturdy but not as sturdy as aluminum body like ARC-5. ARC-AAA will be on par of ARC-5

Special features
The swivel clip in clip light make it most usable lite I ever have. Clip on your headband, your belt (when use or for carrying), your cap, your pack. It could even simply lie flat with its clip on the desk and swivel it.

Waterproofness
All of them is waterproof.

Batteries
All uses common and cheap batteries except 123 pack which cost more.

Price
3-Cell Clip light ($30 - assumption only, the 2-Cell Clip light is $20), ARC-AAA is $25, ARC-AA/123 is $62.

Finally, go for flexiblity and bundle price

Having 2 complete lites (around $60) without switching the body or ARC-5 at $72 and switch the body when in different situation. If ARC-5 head is broken, everything is gone.

If you need ARC-5 with full bundles ($80), it will cost less than 3 complete lites (I'd say around $90). You still need to switch the body when in different situation while you could pull whatever lite you see fit right away if you have 3. Again, if ARC-5 head is gone, so are you.

It seems to me that the cost benefit of exchangeable body is overriden by ARC-5 pricing strategy.

Last but not the least, the above analysis won't apply to those flashaholics whose possession needs override everything like me
tongue.gif


Finally, could we (flashaholics) sustain a market enough that could buy Peter a 200' yacht?

Alan
 
What, you mean we might not go for that cruise? Hmm, unfortunantly you make a lot of sense.

Most "normal" folks won`t even spend more than $10 bucks on a flashlight...and that`s often for a three pack.

Then the next group will spend up to $20...for a nice high quality Mag type light.

Then there are those who will buy one or two higher priced lights...these may be flashaholics who are not full blown with their disease or they could simply have a real use for them. This is the most important group...the two before simply aren`t players in this price range.

Then there`s us...folks who need to have every light no matter what..."I never knew what I was missing till I got my Pot Shot. Two or three times a day I would drag that nasty wiggly thing out of my pants, it was unsanitary and disgusting. Now all I do is slip on my Pot Shot with it`s high brightness led and hold that. It`s sanitary and I never miss the pot...it saved my marriage" Or the led toothbrush we see every night on the infomercials "I never knew how ugly the inside of my mouth was. Now, thanks to my Brush Light, I know to keep my mouth shut" (I`m buying this one for my wife`s next birthday)

But I agree with Alan, there are not enough of us to matter much...we probably don`t even account for 1% of sales, even in the upper end market.

Let me ask a question, if you were in the group before us, had 65 bucks and would only buy one light in that price range would you

A: Buy an Arc 5

B: Buy a LightWave 4000

C: Buy a Eternalight

D: Buy a Fusion

E: Buy a E-2

F: None of the above but please send info on the Pot Shot and Brush Light


Keep in mind you will only get one...you drive a nice car, live in a nice home with pool, travel on vacation a lot, are active, like many sports...a regular middle income guy...and your wife tells you to get a flashlight...just to have around the house...no special use...you like quality things and a little extra money is no problem for you. You take pride in making inteligent choices.

NOTE: DUO TO THE OVERWELMING NUMBER OF NASTY E-MAILS AND THREATS AGAINST MY LIFE YOU MAY NOW PICK TWO OR SIMPLY ARRANGE THEM IN YOUR PREFFERED ORDER.
 
<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by KenB:

Let me ask a question, if you were in the group before us, had 65 bucks and would only buy one light in that price range would you

A: Buy an Arc 5

B: Buy a LightWave 4000

C: Buy a Eternalight

D: Buy a Fusion

E: Buy a E-2

F: None of the above but please send info on the Pot Shot and Brush Light
<HR></BLOCKQUOTE>

Knowing what I know now, an E-2. Brightness comes first as long as I can get at least an hours worth of light. I think this would most likely appear to a non or semi-flashaholic also, due to the brightness factor. A lot of people whom I show my LED lights to, don't think they're bright enough. They seem non interested when I tell them how indestructable they are or how long it will run on the batteries, and they look at me very strange when I tell them how much they cost.

If I could only have one LED light in that list, it might be the Lightwave 4000 as despite it's bulkiness, it would cover all bases in a power outage or other emergency. I'm assuming the thing might be as big as a mag 3D?

The Arc5 does hold promise. I'm hoping it will be bright enough to use for my low light close up work activities such as checking the inside of the computer or the caller ID at night, etc.
 
I am with geepondy on this one. I can see an excutive (hence the E2 name) having this light in their desk drawer or in a breifcase. It is so bright for the size and such hi quality. Also since Surefire makes lights for LEO and military that appeals to some people. Maybe knowing how tough or ???

It is hard for me to say. It is between the E2 and Arc 5. I would probably go with the Arc 5 for the "neato" factor. The other lights are to large for my liking. The Eternal would come in third.
 
For $65, you could only get one power source package.

1) compare with ARC-5 2AA pack only, I will get Batonlite AND Ledda ($30 + $34 = $64).
2) Compare with ARC-5 1AA pack, I will get Clip Light ($30) AND Batonlite as a bonus ($30) because single AA Arc-5 might not very bright.
3) Compare with ARC-5 123 pack, hmm... I will get this one. SMALL and BRIGHT. In this case, why make it interchangeable body? It could be $40 to $45.

Well, LightWave 4000 is so attractive that .... I will get it too
tongue.gif


Alan
 
Ok, since you guys bring E2 up, for ARC-5 full bundle in $80, you could get an E2 plus an E2 LED module from Brad.

Alan
 
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