SaturnNyne
Enlightened
Yeah the original name scheme was definitely handy, output, model, and beam all right there. The new designations are essentially meaningless; they're all Clickies, but one tier isn't officially called a Clicky, so this means it's less bright? One model is called Executive, so that means it has a wider spot and floodier beam, because floody beams are what's needed in board rooms? I do think tactical has some meaning to it, at least to us; we've come to understand that it will have a certain appearance, interface, and set of priorities. I don't mind the name Tactical being applied to the model with the stealth color scheme and more serious-use-friendly switch, but it doesn't clearly denote it as having a narrower spot like the previous designation did.So the newest scheme, provided Ra wants to use Tactical and Executive as titles, should be Ra-100-CT, Ra-100-CE, Ra-85-EDCT, and Ra-85-EDCE.
But we probably wont see that.
Marketing generally distorts everything to make products appear better than the competition, either by listing an unsustainable output, or leaving out designating information from the titles - Tactical and Executive mean nothing. (I mean really what's next? Ra Clicky Secretarial, Ra Clicky Janitorial, Ra Clicky Bellman). It's kind of an invalidation of the Ethos we have come to expect from HDS/Ra.
I would kind of like to see an extension of the current naming scheme though, put a little more effort into making it fit. The Executive could have some gold inlays added to the bezel, maybe put a nice design on the clip... although I rather doubt many executives will want that clip hanging out of their suit pocket. At the other end of the line, the most basic model could be called the Blue Collar; it'd come with imperfect ano since it'll get actually used and scratched up anyway, the clip could incorporate a bottle opener, and maybe it could even include a redneck comedy hour dvd (don't worry, blue collar workers and rednecks, I'm poking fun not at you but at the perceptions inherent in the kind of marketing the company is employing against you). I suppose the Secretarial would have a neat and stylish appearance much like the Executive but without the additional flourishes of gold and a 23rd level. Perhaps the two tactical oriented models could be distinguished as the Tactical and Mall Ninja? As long as we're pilfering other companies' established model names, I'd really like to see the Outdoorsman model; perhaps that will be the new name for the special warm emitter edition? Or maybe that will be put to use when the SideClicky line is released (yes I'm deliberately trying to stir up rumors now)? The possibilities are endless.
Now I'm excited, I can't wait to receive the Tactical Outdoorsman I ordered!
Wasn't it nice of Russ to bring his comparison table down from Mt. Ra for you, Jeff? No longer do you wander in the desert of marketing ambiguity. 😉 Thank you for the vote of confidence.A very astute observation. Indeed, a model description change is in order. I will confess that before I "studied" Russtang's comarison table, I was confused with model, output, materials, etc. There is no clear pattern that can be derived based on the model name.
It appears that the Two Guys from Cambria have a pretty good handle on things. Maybe it's due to the water they are drinking! They are a good team, as far as I am concerned.

