You're forgetting the ocean - no use asking me about advertising in the USA - I don't even pay attention to advertising here in the UK! Between Sky+ and Focus my exposure to adverts is rather minimal. I even go into the cinema late so I don't have to sit through the ads.
Well I think england and europe have different views of adverts than the US. I havent seen a movie in england, although I did go to the west end, with my brother, to watch Weber's Phantom of the Opera.
I did see LOR: Two Towers in Mons, Belgium with my brother (it might not have been Mons as his friend was driving, but it was Belgium) and we sat thru literally 45 mins of adverts. Here in the US it depends ont he theater. Of course the larger chains have their own local adverts along with promotion of TV drama series and so on. But the theater in Belgium had 45 mins of what I would consider normal television commercials.
I remember distinctly an odd PS2 commercial. a guy driving thru a forest road. repetetive shot/reverse shot between the driver and a deer in the middle of the road. as the car neared hitting the deer, the car crashed into an invisible barrier. and the deer was ok. then the commercial ended with the PS2 logo. WHAT DOES THAT HAVE TO DO WITH PS2? no where in that ad wasa PS2 machine even in frame of any shot!!!!
anyway my whole point is that even though you go to the cinema late to avoid adverts, here in the US, and im generalizing with the larger franchises, it doesnt matter how late you watch a movie you will still see adverts.
Oh and to not be off topic, I too answered the survey. It was for my 6PL. I bought it at Lowes hardware, so no to ordering direct thru SF. I was annoyed by the constant selecting of magazines I DONT read. Most of the ads were vague. I wouldnt go as far as to say tacky, but I did like the photography. liek teh 6P light that got shot? I recently saw an advert in a magazine, yesterday. It was the new X300? pistol light. it had a bullet lodged in the side. and it was still on. granted it could have been staged, but rather impressive.