Any new technology is interesting, but doesn't mean much as bold claims. There is a lot involved in getting a new technology sufficiently researched, tested, produced before even getting into marketing, manufacturing, competitive pricing, deliver on commitments, acceptance by mainstream to the degree that big names are willing to switch over.
It isn't particularly useful to lump lithium batteries into the same category & characterize them as all having a fire/explosive risk. It has them sound ignorant of the newer safe lithium chemistry developments that many big players are producing already.
I think for a new chemistry player to really get noticed enough to break into the established markets, they have to come up with much more energy density and or many new features. Examples are eneloop with first low self discharge NiMH, or A123/Emoli developing safe lithium chemistries with further enhancements underway with electrolyte & anode-beyond current carbon construction....or hydrogen fuel cells.