In this case, I can't comment whether the one sold is better than worse than Surefire because I haven't even touched it. However you need to understand Surefire, despite a good brand image in the flashlight community, I believe it does not fit the mainstream well. Mainly due to its exclusive use of CR123 of battery. So we're not really comparing apple to apple here. Imagine telling an average consumer "For the good flashlight (the one aobve sold at a premium), each battery is $2 and for the great one (Surefire), each battery is $10.", guess which one they're going to get?
I know you can get cheap CR123 batteries on ebay blah blah. But that is not yet the mainstream. Makes sense?
If you want to blame, then you can blame the consumers themselves for not doing to research and blame Surefire for not having a big enough customers base to hit the critical mass necessary for it be worthwhile for them to do marketing campaigns to educate the consumers of what's good and what's not.
Yes except in this case the presented light in question uses 2S CR123A
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