What do you mean by "off market"? After market? Purely guessing from your question about throw, do you actually mean driving lights or pencil beams and not fog lights?
Most actual fog lights(Meaning a low, wide, flat bar of light with as little upward light spill as possible, and not just any yellow light.) throw 150 feet or less. They're not designed to throw any great distance, but to be used in inclement weather where you shouldn't be driving fast anyway. If you want throw, there are dedicated lights which will shine a beam for over a mile.
The general rule is that round reflectors are best, and the bigger the better. Most square or rectangular reflectors waste most of the light that hits the top and the bottom of the reflector. Also, generally a bigger reflector = more efficient = more light where you want it for the same bulb output. There are definitely exceptions to this.
:buddies: