I tend to prefer flood more. My T10L has a pretty good balance for general use. It has a decent amount of throw and a not too large of a hotspot, but has very bright spill and a nice corona around the hotspot. It can really light up a wide area, which can be very useful. I really don't like having my field of view limited to the pencil thin beam of a dedicated LED thrower. My malkoff maglite has more throw than the Eagletac, but it isn't really as useful for general use. The beam is just too thin when fully focused to light up a decent area at closer distances.
Besides, LED throwers just aren't as impressive as a 35 watt HID, which pretty much blows any LED away. Granted, it isn't as small, but I don't really use it in any situations that require a small light. It is pretty good for "wow factor" as well.
To most people, the T10L has more throw than any light they have ever used, so it has a decent amount of "wow factor" too.