Why does INOVA have such a lousy website?

pilou

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Lousy in the sense that it is probably a year out of date, if not longer. They don't even have the Radiant series listed yet. Hasn't it come out at least a year ago, or perhap even two? Maintaining such a simle website should be very easy. Why is INOVA marketing so lousy? How about also mentioing their model updates?

INOVA makes very decent lights. It is a shame their website is so out of date. It gives a bad impression about the company.
 

Flash_Gordon

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An often asked but never answered question. It is more out of date than ever. If you want to see the T Series lights, you have to download a PDF!

It does not seem possible that Emissive Energy doesn't realize the importance of a good website these days. I don't require fancy or loads of flash and graphics, but how about current, easy to navigate and easy to find the information I want.

INOVA??

Mark
 

Cydonia

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Yes, Inova's website is a disappointment, a conundrum, an enigma etc., Or you can put it down to plain dumb stupidity on their part for not keeping it up to date. Either way it's pretty weird. It's like someone who has lost the will to live.

Their 2007 lineup containing NO Cree's, only the K2 LED etc., … yeah it is depressing. Lets just hope they can turn around. First, find a web master and get the show on the road again.

But it all makes sense though, in a sad sort of way… when you consider their discontinuance of the TIROS optic in the T series, (to be replaced with a mere reflector – and I know many hated the TIROS and like this move, but it is really all about cost savings on their parts I suspect…) Their simplification of the X1 into a reflector, abandoning the coated lens, while discarding the fine engraved lettering on the stainless cap ring of the X1 and X5 (now simply imprinting the letters into the black rubber, where they are all but invisible), not to mention all the different iterations of the X5 itself over the years… each generation dropping a detail it seems. (Simpler to machine?)
 

22hornet

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I really don't understand it either.
In this age a good website is of PARAMOUNT importance: it is there that a lot of customers compare the products, learn about them and ultimately make their choice.

Inova and Peak really are losers when it comes to their websites.
I am quite sure that these brands would sell more lights if their websites would guide the visitors to their purchases.

Maybe it's a sign of an ailing company??

Kind regards,

Joris
 

Brighteyez

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I'd like to interject another point of view uust so that rumors don't start flying around about Emissive Energy's premature demise because they're not focusing their attention to web surfers ...

Is it possible that the bulk of their business is not generated from web exposure? I know of many businesses that have horrible web sites, but then their business is not generated from web exposure, and there is only a small amount of additional business from their web exposure. There are other merchants that will have a web site, but just simply refuse to do mail-order business.

I also seem to remember Mag not updating their web site with the latest and greatest info on their LED products for quite a while after their initial release. I don't think it was an indicator that Mag Instruments was about to close their doors.
 

dark

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I like Inova products, but I have to agree that something as simple as updating a website should be made a priority before or at the time a new version or line of lights is available to the public. I also think that lights with multiple versions need to have each version changes disclosed somewhere on the site.
 

Cydonia

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Well, I'm sure Inova will update sometime this year. Meanwhile…

A lot of companies have startled me by not having a web presence at all. A major supermarket chain in Western Canada, until the last year or so, had no website. That to me was just incomprehensible. I ran my own little obscure site with blog for 3 years, at a .com domain, hosted on my local ISP's servers. Great bandwidth and decent storage for like a buck a day. It was so easy to have a neat web site, html is so simple I thought. And yet, there exist still, to this day, all sorts of businesses and companies who are apparently not capable or not interested in having web presence.

To actually be manufacturing products and yet have no means by which you can display and promote these products to the public via the world wide web is just a real head shaker. Or, in the case of Inova, to have a site, but not updated with your new product lines for over a year is almost schizophrenic in it's recklessness to my mind. :thinking::shakehead
 

pilou

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Brighteyez said:
Is it possible that the bulk of their business is not generated from web exposure?

Sure, but we are talking about something as simple as witing a one page MS Word document here and saving it in html format, something even their secretary ought to be able to do in a couple of hours.

I also seem to remember Mag not updating their web site with the latest and greatest info on their LED products for quite a while after their initial release.

A while is fine. A long time is hard to understand. I don't think the site has changed since I visited it first after buying my first INOVA, the X5. I think that was about almost two years ago :laughing:.
 

Atomic_Chicken

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Greetings!

My take on it is that Emissive Energy, while making a great flashlight, is completely clueless about marketing to the public. They don't even include lumen figures on their existing product pages, nevermind all the models they don't even list!

They do VERY stupid things like NOT change the name of a product mid-production when they make a change - instead, they change the name of the SAME THING!!! Example: The "New" X0 is named the X0, while the SAME X0 they've been making forever is now called the X02. WTF??? How unimagineably stupid is that? Oh... by the way, let's continue calling the X5 the X5, nevermind the dozens of variations it has gone through since it was introduced. I have one of the ORIGINAL X5 flashlights, I bought it less than a month from the time the X5 was first brought to market, and it doesn't look or shine like ANY version since then... it's dim, has different machining, and is a completely different flashlight.

How about that X0 and it's spot beamshape... no - wait a minute - it's flood shape... no wait a minute... yes, they've done it again. COMPLETELY different product, same name. Stupid.

Their website is just a small symptom of their overall marketing cluelessness...

Best wishes,
Bawko
 

jumpstat

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I bought an inova X1 which was my first inova purely based on what was written on the product. What I couldnn't understand was that a product website is an important tool to display information of said products which is not shown on the product box itself. They do produce excellent tools at resonable prices but having a website which is not updated and slow etc should be avoided. IMO the product website should be the place for information as we are now in the 21st century and most people are It inclined and find it convienient to surf. I commend Fenix as their website is uptodate and imformation is relayed in a simple manner.
 

pilou

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I also just realized one mor thing. Now that their lights are being sold at places like Target, how likely is it that someone might buy say an XO, like the product, and then decide to check out what else INOVA makes by visiting their website?
 

OCEANBEAMER

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jumpstat said:
I bought an inova X1 which was my first inova purely based on what was written on the product. What I couldnn't understand was that a product website is an important tool to display information of said products which is not shown on the product box itself. They do produce excellent tools at resonable prices but having a website which is not updated and slow etc should be avoided. IMO the product website should be the place for information as we are now in the 21st century and most people are It inclined and find it convienient to surf. I commend Fenix as their website is uptodate and imformation is relayed in a simple manner.
Actually the fenix web site isn't up to date(being corrected according to gary ) but they are far superior compared to industry standards.
 

dark

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About the multiple versions, I wonder if they don't rename to try and save costs on trademarking/copyrighting the new name(that must cost money, right?). That would be hilarious if that were the case.
 
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