Why no flashlight magazines?

Monocrom

Flashaholic
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Aug 27, 2006
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NYC
Meh..... most of the knife magazines are full of fluff.

CPF is better.
 

russtang

Flashlight Enthusiast
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Dec 3, 2005
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BAMA
I think the concept is a great idea.

I dont think a monthly issue would be viable though.

Maybe three or four issues per year and if successful, a bi monthly at most.

There is definately a viable market.

I have thought about this before and even scribbled ideas of a sample issue before.

Its a niche market for sure, but that is a good thing for marketing.
You would just need to make sure it was appealing to the most diverse group as possible. From the "low end" imported lights to the "custom" builders.

I think the hardest part would be establishing advertising rates at startup and ironing out the distribution issues.

I think it could be done successfully.

My .02
 

russtang

Flashlight Enthusiast
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Where would the adv. revenue come from?

Practicaly Every dealer, manufacturer, ditrubutor, at SHOT show would be an ideal advertiser. As would every dealer, builder, distrib., that you see on cpf.

There is a market.
Pax et Lux said:
I think there are a couple of people here into flashlight porn. . . he he he!

I know the mainstream mags are dying, and the future of publishing is in niche markets, but I still can't see a flashlight magazine working. There is too much competition online. The success of CPF and FlashlightReviews would deter any publisher from sinking money into the publication. And where would the advertising revenue come from?
 

RdlyLite

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Reedley, Ca
A flashlight magazine would survive! Every tech related magazine has its times of teh slow. Nothing is static! There is plenty of information (past, present, and future) to disseminate to flashaholics and potential new flashaholics! And just to start off, it can come quarterly or something. The possibilities are endless! I know someone can make it happen. It just sucks that it can't be me. LOL.
 

Face

Enlightened
Joined
Dec 27, 2004
Messages
252
This is something I had been toying with. I've been looking to publish a magazine for a while now, and as I'm a flashoholic, it seems the way to go.

My background is repro, layout and print (yay - another Mac user!) . I'd just need the copy (and advertising :) ).

LUMENS - the quarterly flashlight periodical.

Who's gonna be the first to subscribe??? ;)

Face
 
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waynejitsu

Enlightened
Joined
Sep 10, 2006
Messages
436
How about an EDC mag?
That would help the flashlight part get off the groung...,
A mag about lights, knives, pens, etc...,
Then, if there is enough call, branch out.

However, I think an EDC mag would have a much better chance of surviving..., everyone carries "something"!!
 

russtang

Flashlight Enthusiast
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Dec 3, 2005
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BAMA
Yes. That is my thinking also.
waynejitsu said:
How about an EDC mag?
That would help the flashlight part get off the groung...,
A mag about lights, knives, pens, etc...,
Then, if there is enough call, branch out.

However, I think an EDC mag would have a much better chance of surviving..., everyone carries "something"!!
 

KeyGrip

Flashlight Enthusiast
Joined
Sep 18, 2006
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Back in Santa Cruz
As great as EDC Mag is, I don't think it can do flashlights justice. Consider the subjects involved; everything from electronics to machining. Then there're stories, opinions, mods, pictures, reviews, the list goes on.
 

AndyTiedye

Flashlight Enthusiast
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Oct 28, 2006
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Santa Cruz Mountains
GrnXnham said:
That's funny! I was thinking the same thing. I pictured a long flashlight with a curved battery magazine hanging down below it. The flashlight would be a zillion candlepower and you just pop in a new battery from the magazine every few seconds to maintain the brightness.

Something like a giant Gatlight with rotating tubes full of batteries?
 

LightInDarkness

Newly Enlightened
Joined
Dec 3, 2006
Messages
59
Having to subscribe to a magazine would only consume resources which can be much better spent on another flashlight. Beside this, is the fact that most of us are far to busy ordering and receiving flashlights to read another thing......
 
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