After my last post I discovered a company called Simple shoes had been revived in 2018. In 1993 a small outfit that began in '91 had been bought by a large outfit due to the Simple shoes eco-friendly idea from their inception. Soles were made of recycled tires and in time other recycled materials went into some of the models for the upper parts too. The small company also had a slew of pro skateboarders wearing them so Simple shoes were plastered in videos and skateboard magazines. So to the big company who was trying to capitalize on an up and coming "green" movement bought Simple shoes. Well later on that same big company bought another small company who had an even greener approach. They turned their attention to the new kid and let Simple wither on the vine until 2011 when the Simple shoe was stopped being produced.
In 2015 a fellow in New Jersey was fed up with the crap called casual shoes and all of the gimmickery designed to seduce young skulls full of mush into paying a lot of money for a marshmallow that disintigrates in 65 days. It took a while but one day Simple shoes was revived. I got word and scored a pair of a reissued model I had in the 1990's. I did a review on them and they thanked me with a complimentary t-shirt. I reviewed that, a pair of last call shoes I really like and a ball cap I bought from them. Black Friday sale prices rock.
The outgoing shoes reminded me of shoes from a time gone by while having modern day advantages like comfort. They had decided to improve that shoe with an upgraded model and named it after the town in California where Simple shoes was born. San Luis Obispo or in todays world of TLA's everywhere, the SLO. They sent me a pair as thanks for being a life long fan of the brand and stating kind words as reviews.
I'm not trying to shill for them, seriously but instead meant every word in my review. They used to build shoes unlike any others while styling them like those from times long gone by, like the roaring 20's. One model looked just like the shoes Spanky wore in the original Lil Rascals. And instead of being soles being glued on they were stitched. The re-issued models still are. But the new models are being assembled using modern methods. So my new "re-issue" shoes were just like I remembered while the new (discontinued one) are like a modernized version of shoes my great grandfather would wear to play tennis (if he had ever played tennis. He was a grouchy, hateful man who would probably never be caught dead in white shorts). The new SLO are even better.
Right out of the box it was like putting on my first ever pair of Chuck Taylors in about 1970. Looking down at them I thought "I've worn these shoes before, but when?" After a few steps I forgot I was wearing sneakers and thought I was wearing 2 year old bedroom slippers. Word up. These are my new favorites. Nothing fancy, no super-secret designs. Just a well made canvas sneaker with a linen covered memory foam over an orthodic foam footbed. I like the idea that the sole may have bits of some Michelin tires I turned in at a tire store a few years back.
The new model called SLO
Some from the 1990's I still wear at times.
These were 100% recycled tires, plastic bottles and clothes