I saw that a couple of months ago (or at least a few weeks ago)... Some other site had a link to it and published the claim of a million bucks earned.
I find it VERY difficult to believe that the whole story is true. No advertising manager with an IQ of over single digits is going to spend money on something like that;
They could get big banner or popup ads on legitimate sites with lots of traffic, for less money per pixel, per visitor and per click, rather than being nearly invisible and lost amongst thousands of similar ads on a page that no one is going to visit except out of curiosity when these articles pop up.
So, I'd take all the articles and claims and testimonials with more than "a grain of salt".