Well, in general, going from a Lux I at 300 or 350ma to a Lux III driven at 300 or 350 ma is it will probably be a bit brighter (depending on the bins of the Lux I and Lux III compared) and should certainly be more effecient.
The Lux V is a different design and in general, it tends to give more flood than the Lux I or III, and loses some throw. One isn't better than the other, but they are different. Of course, these are just general statements and this will be largely dependant on the reflector or optic used.
Never played with a Jupiter on it's own. Of the pics I've seen, they all seem to be quite blue... too blue for my tastes.