bjn70,
I've had luck calling the Customer Service 800 number for the actual magazine and asking if they'll match the discounters' prices. Most won't go for the lowest you can find but they will go quite low. Example, Time magazine's "normal' subscription is $59.95 a year. I called Time and asked for their lowest rate and got $29.95. The lowest internet rate I could find was $24.95, but the Time lady said a lot of those "cheapie" magazine distributors take a long time to start your subscription or even rip you off. I also got Autoweek for $19.95. I figure I can't go wrong calling and renewing with the "real thing".
Kirk