I didn't (and still don't fully) know the answers to these questions, but as someone that really appreciates my TL-3, I decided to look into it.
Here is what I think is going on:
(1) With the original TL-3, when the bulb blew, you simply put a new bi-pin bulb in it's place - there wasn't the idea of a "lamp assembly" as such - well, there WAS, but it was permanent - it's the disc that holds the live bulb and the spare bulb.
(2) I SUSPECT that there isn't a new "shock-proof" TL-3 as such, but rather, there is a replacement bulb set-up which looks like it will fit in ALL TL-3 flashlights. The picture in this link makes me think this:
http://www.defensedevices.com/tl3-shockproof-bulb.html
(3) The picture looks like the whole "assembly" (nothing to do with reflectors in this case - rather, just the bulb and the disc-with-spring that it is mounted on) can be stuck in the TL-3, i.e. it is a replacement for the old TL-3 bulb AND the disc that you normally put the bulb in.
(4) I guess the thing in the picture is a bulb mounted permanently to the disc. If it wasn't permanently attached, it could come out if subjected to nasty recoil.
(5) I guess therefore there is no spare "bulb" hidden away in that picture, like there would be in the original set-up!
(6) The disc in the picture looks like it has some sort of concertina type arrangement around it which possibly deals with the recoil - either that and/or the spring (which is also a new addition).
In principle, therefore, it looks like you can simply order this "lamp assembly" and it will fit in your old TL-3. Only you'll probably have to get two - one spare - since I guess the bulbs are permanently attached.
I.e. you gain a more shock-proof set-up, but you lose the feature of a "spare bulb in the head" - you'll need to carry around a spare lamp assembly, as with many other brands.
This is all conjecture based on that picture. If you push the boat out and decide to get the lamp assembly (probably best verify with Streamlight first!) then I'd be fascinated to hear how it all works. I probably don't need that set-up myself, so I can hopefully still keep getting the cheap replacement bulbs for as long as they are available!