chiphead said:
I hate to say it fellas, but from a marketing stand point, They're to late! On the other hand, I'd like to see their take on the LED drive.
chiphead
Like others, I couldn't disagree more. Mag will sell millions of these due to market saturation alone. They have no serious competition! 9 out of 10 flashlight consumers probably don't know the difference between a 5mm led and a Luxeon. Incandescent lights have been the standard for decades, but few even know the difference between halogen, krypton, and xenon lamps. 99% of Mag consumers don't know anything about flashlights; they just rely on the Mag reputation. All people will see and hear is that the familiar MagLight is now using a very bright LED, and that they are more durable, and perform as good or better than the original. After a brief period of scepticism, Mag will sell more lights than ever before -all LEDs! I expect that Lumileds will (or has already) built or added considerably to its production capability just to meet Mag's purchase orders. That may even be the reason that they are so slow to release the K2.
I really wish that Mag was a publicly traded company. I would definitely buy their stock! I'm not so sure about Lumileds though. They have some pretty serious competition both domestic and abroad.
That said, I have no intention of buying one of these. I have been using a 3-D mag with a Diamond LuxIII drop-in for almost two years. I love it. When Diamond starts shipping thier K2 drop-in, there won't be any reason to buy a MagLED. The MagLED is a big yawn to me.
Bernie