I think they will have a rather quick ramp up in sales after starting off a bit slow. The first buyers are flashaholics (of course) and the folks that always buy the best Mags. The ramp up will be when Mag makes one of their commercials showing the light crashing down a rocky cliff, a guy picks up it and it lights! WOW!
Then the guy will ADJUST the beam (patented beam, excuse me) they pan back and talk about the "new ultra-high power LED used exclusively with Mag technology". Available now for those that demand the highest performance in lighting tools.
MAG...the endless pursuit of perception (tm All aspects of this flashlight are patented including shape, size, color, beam adjustment, Mag name, special aluminum alloys, name around the bezel, regulators and packaging. No lawyers were hurt in the making of this commercial) FADE OUT
Since there are power failures, it is now getting darker... MagLEDs might be the new flashlight bling. For $24 I'll even pick up one (and mod it) when I get back across the pond.