Neoled ?? anyone know them ?

There's a bunch of them on auction here http://page11.auctions.yahoo.co.jp/jp/auction/n45711134?u=soulful_powder but i can't read japanese.
they look like cut 10mm 4-die led's to me but i could be wrong

I saw but I can't read Japonaise too!

Looks like just a fancier name for the same thing.

NeoLED™ are a line of colorful Light Emitting Diodes [LED] lamp modules and accessories for use in applications where neon and florescent bulbs have traditionally been used.

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Edited to add link:

Link to it's manufacturer's website: http://www.techdes.com/

Edited to add comment:

I think I've made a mistake. A closer look reviews that NeoLED in Japan seems to carry a different meaning. The products look very different. I recognize some Japanese characters but I can't read the language. All I could get is that NeoLEDs in Japan represent a kind of "super LEDs" that're brighter than normal LEDs.

Too bad they don't ship internationally, the starting bid is only 1 Yen, which is about a grand total 1 cent in US dollar.

If anyone here is interested to get a few of these, i have a Japan address which we can use for a group buy or something.

However we need someone to be able to read Japanese and have a Yahoo Japan account.